cpg studio is an independent Amsterdam-based design brand driven by making details matter and doing things with intention.

Founded in 2020 by fashion student Chris, cpg studio emerged from a desire to create clothing that speaks beyond trend — pieces that tell a story and feel selected, garments that carry both edge and class.

After graduating fashion school, the brand moved to Amsterdam in 2024 to turn a vision into reality: building a brand where garments are not just designed, but curated experiences. Each drop reflects a sharp creative lens — drawing from art, subcultures and every day life.

cpg studio blends refined construction with a griddy, personal aesthetic. Every item is built to be worn, lived in, and remembered — becoming part of your story.

Beyond clothing, cpg studio is an ongoing exploration of identity, place, and emotion. It’s about honest design. Elevated expression. And leaving a cultural trace — not just a product.